Romeo and Juliet Essay Example for Free

Romeo and Juliet Essay Everything in life happens for a reason, and ultimately fate has a special way in making it all happen. Within the tragic love story of William Shakespeare’s classic, â€Å"Romeo and Juliet† fate decides the two lover’s destiny together along with many other factors. The power of fate brought Romeo Montague and Juliet Capulet together yet it also decided to lead them into their own demise. Ultimately fate decided their destiny and their future ahead and if things were not meant to be, they simply weren’t meant to be as fate has a strong instinct of knowing so. Along with fate, the power of assumption lays a big part in this love story, as most of the characters are the types of people who do assume things instead of truly thinking things through. Some people tend to make decisions emotionally and rush them quickly without fully thinking them through as sometimes the consequences for these actions may result into a troublesome future. Romeo and Juliet were definitely ones being guilty for doing so, as because of them rushing things and assuming without truly thinking first, these factors truly lead them into their own demise along with the power of fate. People within this story often rush things quite severely. Taking the time in fully thinking things through is very different from thinking emotionally and instantly rushing important decisions and assuming everything is okay. For example, in Act 5 Scene 3 when Romeo sees Juliet fake â€Å"dead,† Romeo instantly assumes that she is dead. Instead of assuming and making such an instant decision, he could have checked to see if she was breathing or do everything he possibly could to try to bring her back to life, instead of instantly just automatically killing himself. Assumption isn’t always the answer! The characters in this story are the types of people who do assume things and it just so happened that every single one of them assume instead of truly trying to find the answer. Therefore by doing so, assumption and fate lead the lovers Romeo and Juliet in to their own demise. Along with the power of assuming, fate ultimately decides the couple’s destiny. Beyond that decision, fate decides what is going to happen, and if Romeo Montague and Juliet Capulet are truly meant to be in love and spend the rest of their lives together. Clearly throughout this love story, fate gave hints that  things were not in the couple’s favor. For example, it just so happened that the families of Romeo and Juliet despise each other, it doesn’t have to be that way but of course fate decides that. The feud between the two families causes many problems for the young couple along their journey of life together. Could you imagine your family despising your true love’s family? I could not imagine how awful that would be, but it just so happened for Romeo and Juliet in their story, that is exactly what happened and is what caused so many problems for them. Picturing their families getting along and genially liking one another, do you believe if that was the case would that factor change Romeo’s and Juliet’s future? Even if it did or did not, having fate right off the top deciding that their families despise one another and constantly having feuds does not help Romeo and Juliet what so ever. But do you ever see Romeo and Juliet trying to stop the family feuds from happening? Romeo and Juliet immediately assume that their families will never get along but do you see them trying to do something about it? In fact, they don’t do anything to try to end the constant feuds from happening, they do nothing to try to fix the problem. Here yet again, is another example of how the power of assumption plays a large part in this Shakespeare classic. Romeo and Juliet assume that their families do not get along and there is no hope that they ever will, but they never truly try to make a difference and try to cure the problem. Resulting in a troublesome future for young Romeo and Juliet, if they tried to do everything they can to try to make their families at the least respect one another, I believe that would have made a better and more positive impact on the couple. Ultimately love is something that is a strong, powerful feeling to express. To say you love somebody is a very big thing to say to somebody, especially when you are thirteen years of age to an older boy. In Juliet’s case she has just become a teenager and although people tended to settle down and be married with children typically at a younger age in their era, to say she loves somebody is such a large statement, especially when she is just thirteen. Romeo as well, two years older than his lover Juliet is still very young to say that statement to someone. He does tend to love and show his affection quite in a flirtatious and â€Å"rash† way, but still to say you love somebody is a really big deal. Young Romeo and Juliet are so young; they haven’t matured into young adults yet and are still young children. To  assume that you are in love is a big assumption to start off with never the less when you don’t have the maturity to be in a relationship. Romeo displays many childlike qualities in how he always has a crush on somebody throughout the story. As people do develop strong feelings for others, it does not happen as frequently as you mature and grow older. Romantic Romeo loves the idea of falling in love, as he firstly has a big crush on beautiful Rosaline, as then he later falls in love with the one and only Juliet. Young Juliet displays many child-like qualities as well, for example of how she always imagines and dreams of love. As her mother Lady Capulet insists on her marrying rich and handsome Paris, Juliet truly claims she isn’t looking for love and a husband and is definitely not desperate for a husband as she will meet her true love when the right time comes. She still dreams of love and romance yet she does say in the love story: Ill look to like, if looking liking move which provides insight and demonstrates how she isn’t desperate to meet her true love yet she dreams and imagines of finding him. Both Romeo and Juliet are very young with many child-like features and character traits; along with they do express a large amount of immaturity. Clearly they are not ready to truly fall in love as they are so young and still have traits and immaturities of young children. Another way of demonstrating they are not ready for such as serious relationship, they do not have a clear understanding what love truly is. Loving somebody is sacrificing yourself for the person you love and doing absolutely anything and everything for them and truly loving them with all your heart. Romeo and Juliet later throughout the story do express those things along with their affection for one another yet how as soon as they meet each other they assume that they are immediately in love with each other and want to get married that same night is a large statement and decision to come to. They tend to be very immature when it comes to emotional problems and conflicts especially highly emotional subjects and relationships therefore because of their immaturities and youth, they are not ready for a true, honest, loving relationship. Fate ultimately decided that they truly were not meant to be and although they claim they are star-crossed lovers and soul mates, fate knew something was not meant to be between the two, therefore fate along with many assumptions lead to the lovers Romeo and Juliet’s demise. The combination of assumption along with fate decided Romeo’s and Juliet’s destiny together and although it lead them into their own demise, assumption and fate is truly responsible for the couple’s death. Romeo Montague and Juliet Capulet were simply not meant to be as fate decided that furthermore, the power of assumption and fate is truly responsible for the demise of the star-crossed lovers Romeo and Juliet.

Innocence in The Boy in the Striped Pajamas by John Boyne :: John Boyne, The Boy in the Striped Pyjamas

"The Boy in the Striped Pajamas" explores the beauty of a child's innocence in a time of war: Bruno, an eight year old boy at the time of the war, is completely oblivious to the atrocities of the war around him - even with a father who is a Nazi commandant. The title of the book is evidence to this - Bruno perceives the concentration camp uniforms as "striped pajamas." Further evidence is the misnomers "the Fury," (the Furher) and "Out-With" (Auschwitz). Bruno and Shmuel, the boy he meets from Auschwitz, share a great deal in common but perhaps what is most striking is the childhood innocence which characterizes both boys. Bruno is unaware that his father is a Nazi commandant and that his home is on ther periphery of Auschwitz. Shmuel, imprisoned in the camp, seems not to understand the severity of his situation. When his father goes missing, Shmuel does not understand that he has gone to the gas chamber. However, there is another facet to this beauty: "Where ignorance is bliss, 'tis folly to be wise" - so says Thomas Gray. In reference to this novel, it means that the people that lived in the vicinity of the concentration camp claimed to not know what was going on in the camp, so they could be "blissfully ignorant" of the Holocaust happening around them. This means that they did not have to live with the guilt of knowing what was going on and not doing anything. That is why they would be called "blissful". The quote means that if we are ignorant of something, we don't have to deal with it and are therefore happy. Remote African tribes, for example, are ignorant of the terrible wars going on elsewhere on their continent. So, they are happy. They are ignorant, and they are blissful. In the modern world, there are few places where this situation exists anymore, however. So, too, in World War II. We didn't have the Internet then, but there were other ways to find out what was going on in Nazi Germany. Do you think it is feasible that the Germans did not know what was going on? Do you think they were "blissful" because they were ignorant of the situation? A lot of them tried to claim this after the war was over. "We didn't know!" Most people do not buy this. How could they not know? Come on! The stench of burning bodies was everywhere.

Responsibility: are we really responsible for our actions? Essay

Have you ever wondered if the decision that you have just made was the best possible decision for you to make? An agent’s relationship between responsibility and his decisions in life are affected by the alternative choices that were not taken as well as the choices that were made. Thomas Nagel believes that an agent’s autonomy is always being threatened by the possibility of a viewpoint that is more objective than his own. His view on responsibility is such that in order to place responsibility on an agent, sufficient reflection about alternative choices must be considered. On the other hand, Carl Ginet claims that free will cannot be caused (free will is not determined), but rather that the will is free. He claims that responsibility is a result of the agent’s inherent free will to choose and is event specific. Ginet feels that since we are free beings, we are responsible for every decision that we make, but not for the causes of our choices. This is contrary to Nagel’s stance of responsibility. He asserts that in order for an agent to be held responsible for his decisions, the agent must have sufficient knowledge of both subjective and objective viewpoints. Nagel believes that this requires a highly developed view of the self and is very difficult to achieve. Responsibility  for our actions seems to only stem from the choices that we make, but the decisions that we do not make also affect our degree of responsibility. Ginet feels that the only two propositions regarding free will are either that the will is caused or that the will is free. He argues that if the will is caused no agent can be held responsible for his decisions. One of Ginet’s arguments is that if the will is to be caused and a choice is presented to an agent that â€Å"no one can be intelligibly described as knowing what his decision will be before he makes it because the claim to possess such knowledge is implicitly inconsistent,† (Ginet 50). He claims that since agents cannot know what decision they are going to make before they make them, that the agent’s decisions are not caused. There is no point in deciding to take a course of action that is already known to the agent. A decision, in this case, would be useless because an agent cannot ‘decide’ on  an action if the agent already knows what he will do. As Ginet points out, â€Å"if [the agent] does already know what he will decide to do, then he cannot by the process of making up his mind persuade himself to anything that he does not already know,† (Ginet 52). If this is the case than an agent cannot be held responsible for his decisions because he could not possibly persuade himself to take a new course of action. On the other hand, if the will is to be free, placing responsibility for the decisions of an agent is valid. Ginet believes that with free will, a decision should be self-determining, â€Å"?a decision is a specific event which, like a flash or bang, can be identified independently of inquiry into its causes,† (Ginet 54). A decision  is to be judged simply as an event and not by the events that caused it. If the will is free, responsibility can be placed on an agent, while if the will is caused, responsibility is discounted. Autonomy and the tradeoff between the subjective and objective points of view are at the heart of an agent’s decision making, according to Nagel. He contends that there are levels of autonomy but no one can reach the highest level (perfect autonomy). Higher levels of autonomy are reached through self-actualization and reflection on oneself. An agent’s autonomy stems from the objective reflection of his viewpoint. However, Nagel believes that an agent can loose his autonomy and ultimately his free will by being overly reflective as is shown in this quote, â€Å"?so the problem of free will lies in the erosion of interpersonal attitudes and of the sense of autonomy,† (Nagel 112). Nagel’s problem with free will, in making decisions, comes from the desire to possess both the objective (observer) perspective and the subjective (actor) perspective at the same instant. The problem here, is that an agent cannot be both causing the action and, at the same moment, be a passive observer. Why would we want to have both a subjective and an objective viewpoint at the same instant? To possess both would mean that the agent has the knowledge of the external perspectives affecting the decisions as well as the internal desires and the ability to act on them. Because an agent views his choice subjectively, there may be alternative choices that  are not made aware to the agent and that may eventually prove to be the best course of  action. An example of this particular case is as follows: a bank teller (who is relatively new to his position) is held up at gunpoint and ordered to give the robber the bank’s money. This bank teller mentally reviews his situation and finds that the best course of action is to hand over the money peacefully. While this is happening, the bank manager is also reviewing the situation and has decided that if he were in the teller’s situation that he would push the hidden button underneath the desk. This button would release a plate of bulletproof glass between the robber and the teller. Unfortunately, the teller is new to his position and does not have this objective knowledge. The question before us: is the teller responsible for the loss of the bank’s money? This question will be considered later. Subjective and objective viewpoints often coincide with autonomy and self-reflection. It is the choices from which we have to choose from, in any particular situation, that determine the degree of responsibility to which we attribute our actions. In order to answer the question stated in the preceding paragraph about the bank teller, one must choose to go along with Nagel’s or Ginet’s view on responsibility. If one holds to Ginet’s conviction that the will is free, then we are responsible for our decisions. However, judgment of the particular decision is limited to the decision being only a specific event and not of the preceding events. Judgment and responsibility in this case do not have anything to do with preceding causes in any way or the decisions that could have been made if the agent had a more objective viewpoint. In the case of the bank teller, his decision in giving the  robber the money and thereby choosing the safest and most peaceful solution was, indeed, the best decision he could have made. He is not held  accountable for the lost money. When Nagel’s outlook on responsibility is applied to assess this situation, we see that there was a better decision that could have been made. If the teller had the objective knowledge about the button under the desk that the manager had, he could have prevented the robber from stealing the bank’s money. However, if he only had this objectivity and not his subjectivity, he would not be in the position to produce the volition at all. The teller did not, in this case, choose the best decision, but at the same time is not fully responsible for the loss of the bank’s money. The teller is partly held accountable for the lost money because there was an alternative choice that would have made the overall outcome better off. Unfortunately for the teller, the knowledge of the hidden button was not made aware to him. This is why the teller is only partly responsible. Ginet asserts that responsibility is to be judged by the specific event while Nagel implies that there are different degrees of responsibility that vary with the amount of information that the agent has. Judgment on a decision can be assessed using Ginet’s ‘event specific’ outlook on responsibility or Nagel’s view that there are varying degrees of responsibility. Both of these methods rely on the agent’s knowledge of the particular situation to make the best decision, but only Nagel’s method of judging a decision incorporates objective knowledge that the agent may be partially (or not  at all) unaware of. Ginet’s stance on responsibility is that only the specific decision can be judged because the causes that led up to the decision are irrelevant when an agent finally comes to a conclusion when making a particular decision. Nagel states that in order to make the best decision possible, an agent must have both subjective and objective knowledge. In this case, responsibility is not only derived from the decision that is actually made, but is also derived from decisions that could have been made (even if the agent did not have enough knowledge to consider all his possibilities). Both methods of assessing responsibility are valid, but Nagel’s method may be considered ‘unfair’. The agent is being  held accountable for something that is out of his control (he does not have adequate knowledge). When we are faced with a decision, we must consider all that is before us in order to make the best possible choice. We will be held responsible for the decisions we make and for the decisions we did not make. Works Cited Ginet, Carl. â€Å"Can the Will be Caused?† Philosophical Review 71 (1962): 49-55. Reprinted in New Readings in Philosophical Analysis, ed. H. Feigl, W. Sellars and K. Lehrer (New York: Appleton-Century-Crofts, 1972). Nagel, Thomas. â€Å"The View from Nowhere.† Cambridge University Press. (1979). pp.110-137

A Study on Drivers Satisfaction for Tvs King Auto Rickshow [Cng-2stroke] - Free Essay Example

Sample details Pages: 16 Words: 4944 Downloads: 6 Date added: 2017/09/13 Category Advertising Essay Did you like this example? [pic] TVS KING [pic]The King of Autos BHAVIN RAVAL A MARKETING RESEARCH PROJECT ON â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]† [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAMME Prepared by Mr. Bhavin Raval Enrollment No. 097520592053 MBA (3rd SEMESTER) Under the guidance of Prof. Parimal Trivedi. (Marketing) Department of Business Management Year- 2010 [pic] GUJARAT TECHNOLOGICALUNIVERSITY I, Mr. Bhavinkumar Dasharathlal Raval, student of Department of Business Management, S. P. College of Engineering, Visnagar. Affiliated to Gujarat Technological University, hereby declare that this project report is a result of culmination of my sincere efforts. I declare that this submitted work is done solely by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma. I also declared that all the information collected from various secondary sources has been duly acknowledge in this project report. Mr. Bhavinkumar Dasharathlal Raval Don’t waste time! Our writers will create an original "A Study on Drivers Satisfaction for Tvs King Auto Rickshow [Cng-2stroke]" essay for you Create order This is to certify that Mr. Mr. Bhavinkumar Dasharathlal Raval has satisfactorily completed the project work entitled, â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]†. Based on the declaration made by the candidate and my association as a guide for carrying out this work, I recommended this project report for evaluation as a part of the MBA programme of Gujarat Technological University. Place: ________________ Mr. Parimal Trivedi Date: /0 /2010______ The project is forwarded for evaluation to Gujarat Technological University. Place: _________________ _____________________________ Date : /0 /2010________ (Principal) The field of management requires practical knowledge in addition to the theoretical knowledge gained in the classroom. And during the end of 2ed semester in M. B. A. program we have to undertake Summer Training in a company. Such summer training helps the student in applying the theoretical knowledge in the practical world. During the training I selected the topic of market research under the market research I took the survey of DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE] For that I collected the relevant information and then I have prepared the project report. The report of â€Å"TVS MOTOR COMPANY TVS KING (3W)† has been prepared by my thoughts, ideas and experience. I have tried to induce all the important information in present report. BHAVIN RAVAL With immense pleasure, I would like to present this project report of TVS Motor Company (3W). It has been an enriching experience for me to undergo my summer training at Surat, which would not have possible without the goodwill and support of the people around. As a student of SANKALCHAND PATEL COLLEGE OF ENGINEERING, VISNAGAR [GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD] that I had opportunity to be involve in such indust rial training during summer that is really helpful for the practical knowledge. Words are insufficient to express my gratitude toward Mr. Bhavesh Patel (Head of the Department ‘DBM-SPCE’ Visnagar). I would like to express my sincere gratitude to my thanks to Institute’s Guide, Mr. Parimal Trivedi, for the proper guidance and I would like to express my gratitude to all my faculty members for help through their information and all kinds of support. Quality is never an Accident †¦Ã¢â‚¬ ¦it is always the result of an intelligent effect. There must be a will to produce a superior thing. All I need in this world is hard work and confidence and the success is sure. As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express my heartily thanks to my Organization’s Guide Mr. Hardik Joshi, Territory Manager – Sales (3W) Who permitted me to get training at TVS Motor Company and helped me at every step whenever needed. I am also grateful to my parents, my brother and friends, to encourage giving me moral support. Thank You †¦  ¦ Bhavin Raval CHAPTER | |PARTICULAR |PAGE NO | |NO | | | | |I | |PREFACE |I | |II | |ACKNOWLEDGEMENT |II | |III | |EXECUTIVE SUMMARY |III | | | | | | |1 | |ABOUT TVS |1 | | |1. |TVS Motor Company in brief |2 | | |1. 2 |Board of Directors |4 | | |1. 3 |Mission Vision |5 | | |1. 4 |Heritage |7 | | |1. 5 |TVS Pioneering in many fronts |8 | | |1. 6 |Product, Plant Growth |10 | | |1. |Awards |15 | | | | | | |2 | |ABOUT T VS KING |18 | | |2. 1 |Launched across India |19 | | |2. 2 |Pride of Ownership [Why buy TVS King] |20 | | |2. 3 |The Stunning Features Accessories |23 | | |2. 4 |Comfort and Convenience 25 | | |2. 5 |Safety |26 | | |2. 6 |Superior Performance |27 | | |2. 7 |Low initial cost |28 | | |2. 8 |Low running cost |30 | | |2. 9 |Better Service |31 | | |2. 0 |Authorized Network across Gujarat |32 | | | | | | |3 | |RESEARCH METHODOLOGY |33 | |4 | |ASSUMPTIONS OF THE PROJECT |36 | |5 | |DATA ANALYSIS INTERPRETATION |37 | |6 | |FINDING |52 | |7 | |CONCLUSION |53 | |8 | |RECOMMENDATIONS |54 | |9 | |PROJECT LIMITATIONS |55 | |10 | |ANNEXURE |55 | | | | | | I have done marketing research project of TVS MOTOR COMPANY LTD. (3W) With the use of Questionnaire. I had analyzed the report and made the findings. I have found that company’s market prestige is steadily growing and their customers are increasing. I have also found the company need to increase in the awareness of that product. In this research report basically we considered two types of data, primary data as well as secondary data. Primary data, I have collected by field survey of customers. I have done survey of 150 customers in surat city. While preparing this research report, we have understood how theoretical knowledge can be applied in practical life. This research work certainly helpful to company and company may serve their customers and other dealer better. Our main objective is to find out the satisfaction of customers (Drivers) In observation we analyzed that most of respondents are satisfied about TVS services. The reason is that TVS provide very best services as well as it have good market prestige and all customers are believe that TVS is trustful, which can clearly define the position of TVS in India. In survey I find that TVS has good market prestige. 1. ABOUT TVS TVS Motor Company is the third largest two –wheeler manufacturer in India and one among the top-ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles: Apache RTR 180, Flame, TVS Jive, StaR City, Sport. Scooty: TVS Wego, Scooty Streak, Scooty Pep, Scooty Teenz. Mopeds: TVS XL Super, TVS XL Heavy Duty [pic] Penchant for Quality The company has 4 plants – located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2. 5 million units a year. Innovation at the helm TVS Motor’s strength lies in design and development of new products – the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration. 15 million smiles on the Road TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. No wonder, then, that our 15 million customers on the road have a reason to smile. [pic] Director H. Lakshmanan T. Kannan C. R. Dua K. S. Bajpai R. Ramakrishnan Prince Asirvatham President CEO K. N. Radhakrishnan President Marketing Sales H. S. Goindi President – NPI Harne Vinay Chandrakant Executive Vice President – Finance S. G. Murali Company Secretary K. S. Srinivasan TVS Motor Company – Mission We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers. TVS Motor Company – Vision Statement TVS Motor – Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor – The Industry Leader TVS Motor will be one among the top two two –wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor – Global overview TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover. TVS Motor – At the cutting edge TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TVS Motor – Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted. TVS Motor – The Human Factor TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employee’s talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualization of every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth. TVS Motor – Responsible Corporate Citizen TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationship of mutual trust and interdependence with its customers, employees, dealers and suppliers. TVS Group 100 years young [pic] TVS Group has always been inspired by a century long mission and vision of its own destiny. It is not just a business but a way of doing business, which sets TVS apart from others. Back in 1911, to the founder of the company, the ordinary ambitions of a bus fleet operator or a vehicle servicing business would not suffice. Rather, he wanted to create an enduring business led by a family of like minded workers and managers united by a set of shared high principles. Driven by this inspiration, the TVS group has today emerged as Indias leading supplier of automotive components. Today the TVS Group is the largest automotive component manufacturer in India, with annual turnover of more than USD 4billion. The group has over 30 companies employing a work- force of 40,000 people. Underlying the success of the group is its philosophy of commitment to the cherished values of promoting trust, value and customer service. This was the personal philosophy of the Groups Founder Shri T V Sundaram lyengar, and it remains the overarching code by which the Group functions. Market leadership and rewards of business have followed naturally annual turnover of more than USD 4 Many firsts to the Automotive Industry in India TVS has been at the forefront in bringing a revolution in the way personal commutation was happening, way back in the 1980s. Beginning with launching a simple, easy-to-use moped for the middle class in India in the 1980s to launching 7 new bikes in a single day (first time in the history of the automotive industry in the world), TVS has often taken the unbeaten path to innovation Ushering in the personal transportation revolution 1980 Launched TVS 50, Indias first 2 seater 50 cc moped 1984 First Indian company to introduce 100 cc Indo Japanese motorcycles 1994 Launched Indias First indigenous scooterette (sub 100 cc variomatic) TVS Scooty 1996 Introduced Indias first catalytic converter enabled motorcycle, the 110 cc Shogun 1997 Introduced Indias first 5 speed motorcycle, Shaolin 000 Launched Indias first 150 cc, 4 stroke motorcycle The Fiero 2001 Launched Indias first fully indigenously designed and manufactured motorcycle 2004 Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra 2006 Launched TVS Apache first bike to win 6 awards in a row 2007 Apache RTR first two whee ler in India to have racing inspired engine and features 2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King launched 2009 TVS Apache RTR 180 and TVS Streak launched. Product [pic] [pic] Global Plants [pic] Office Address TVS MOTOR COMPANY Jayalakshmi Estates V Floor 8, Haddows Road CHENNAI TAMIL NADU 600006 Plant Address in INDIA TVS MOTOR COMPANY Post Box No. 4, Harita, HOSUR TAMIL NADU – 635109 TVS MOTOR COMPANY Post Box No. 1,Byathahalli Village, Kadakola Post MYSORE KARNATAKA – 571311 TVS MOTOR COMPANY Village Bhatian, Bharatgarh Road, Teh. Nalagarh, Dist. Solan, NALAGARH HIMACHAL PRADESH 174101 Rs. 4500 crore company growing progressively Exports TVS Motor Company has been awarded Star Performer Silver Shield in two/three wheelers category, by EEPC India, for excellent export performance for year 2007-08. See full report Leadership [pic] Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by Business Week International. He was also honored with Doctorate in Science by University of Warwick, United Kingdom. Mr Venu Srinivasan was conferred with the prestigious JRD Tata Corporate Leadership Award for the year 2004. Engineering [pic] The Deming Prize –TVS Motor Company is the only two-wheeler company in the world to be awarded the world to be awarded the world’s most prestigious and coveted recognition in Total Quality Management. Technology Award 2002 from Ministry of Science, Government of India for the successful commercialization of indigenous technology for TVS Victor. Asian Network for Quality Award 2004 –TVS Scooty Pep won the prestigious ‘Outstanding Design Excellence Award’ from Business World and National Institute of Design. Progressive Manufacturer 100 Award –TVS wins coveted 2009 Progressive Manufacturer 100 Award for end-to-end automation of the entire business process of its lubricant brand. TPM Excellence Award 2008 –First category by Japan Institute of Plant Maintenance (JiPm) Management Emerging Corporation Giant in the Private Sector awarded by The Economic Times and Harvard Business School Association of India. Best Managed Company award from Business Today, one of Indias leading business magazines. Most Investor friendly company by Business Today, one of Indias leading business The Good Advertising award by Auto India Best Brand Awards 2009. SAP ACE AWARD 2007 –The company won the SAP ACE 2007 Awards for Customer Excellence in the Most Innovative Net weaver Category. TEAM TECH 2007 Award TVS Motor Company bags TEAM TECH 2007 Award of Excellence for Integrated use of Computer Aided Engineering Technologies 2. ABOUT TVS KING [pic] The King of Autos Shri M. K. Stalin, Hon’ble minister Launched King on Mar-2008 [pic] Till Now Launched in most parts of India [pic] Stunning looks†¦ like a Car [pic] A Car on 3 wheels†¦ [pic] Why buy TVS King? †¢ TVS King is the King of Autos made for the uncrowned Kings on the Indian Roads †¢ It is India’s first 200 cc in 2 Stroke Electric Start High Mileage High power New Generation Auto from TVS. †¢ It’s a â€Å"Car on 3 wheels† for Style Comfort †¢ It helps the driver earn more, spend less, enjoy work and life †¢ It comes in Petrol, LPG and CNG vehicles in 2S and 4S. Features ? Powerful Twin Head Lamp ? Single large Wind-Shield ? Stylish Front Fender ? Dual Tone Seats ? Car-like Dash Board ? Clear-Lens tail Lamp assembly ? Number Plate Lamp ? Integrated rear Bumper ? Car-like fuel Tank Lid ? Electric Start Water proof electrical Standard Accessories ? Mobile Charging socket ? Water bottle holder ? Magazine holder ? Attractive cover for LPG CNG Kits Optional Accessories ? Wheel Cover ? FM ? Feel Good Floor Mats ? Engine Light ? More luggage area ? Comfortable entry exit ? Lower floor leve l ? Comfortable Seating ? More driver cabin space ? Electric Start ? Riding posture†¦ ? Dynamic front Suspension ? Dynamic rear Suspension ? Fill fuel indicator ? Maintenance free battery ? Theft proof battery ? Twin Head Lamp ? Effective Braking ? Powerful Wiper motor ? Motor Cycle type Engine ? Better initial pickup and load Carrying capability ? Stronger Chassis pic] Integrated Chassis hence no need to modify Extra angles provided For Soft Top [pic] High quality Cushion Seats Optimum Front Fork height Aesthetically appealing Single with Dual tone Seat Cover Wind Shield Savings on modification expenses ? Long Life Engine ( LLE) ? Long life Cables ? Fork Cam type gear shifting ? Better Clutch Life ? Better Tyre Life ? Lower oil Consumption ? Water proof electrical ? Ease of Service Service Policy * Higher warranty: 36000 kms or 9 months whichever occurs earlier * 8 services during Warranty Period: * 5 Free, 2 Bonus 1 Paid service [pic] 3. Research Methodology RESEARCH OBJE CTIVE ? As a part of my study I conducted a survey in market of surat city for the purpose to know driver’s satisfaction for TVS King auto-rickshaw [CNG-2S]. ? Primary Objective :- ? The main objective of my research is study on driver’s satisfaction for TVS King auto-rickshaw [CNG-2S]. ? Secondary Objective :- ? To know about Vehicle Performance. ? To know the problems based on its frequency of occurrence. ? Compare a TVS king with other 2stroke auto-rickshaw. RESEARCH METHODOLOGY For the exclusive reason of knowing driver’s satisfaction for TVS King auto rickshaw [CNG-2S] following research Plan was executed. ? Sources of information Primary / secondary Data ? Primary data collection Questionnaire ? Secondary data collection Web Sites ? Research method Survey method ? Research instrument Questionnaire ? Sample size 150 respondents ? Sample Area Surat ? Research approach Personal Interview SURVEY PROCESS Define objective Started with 150 samples Face to face meeting Data collection Interpret data and prepare a report Marketing research report is not perfect or completely perfect because there are many assumption for taking different things for taking sample, taking answer from the respondent. Some assumptions of the different things are as under. ? I have take few samples for making report that is enough for me but that is my assumption. ? I have chosen few sample from the Surat, these are enough for marketing research report that is also my assumption. ? I assuming that all respondent give truthful answer but it is exceptional case these are give wrong answer even. 5. Data Analysis Interpretation ? Age Group:- Age |No of Respondent | |18-24 Years |36 | |25-35 Years |89 | |36-50 Years |25 | |51 above |0 | |Total |150 | GRAPHICAL ANALYSIS [pic] INTERPRETATION: In the Graphical Analysis, the above Pie Chart shows the age group of TVS King auto rickshaw’s driver. In accordance with my 150 sample survey there are 24% respondentâ€℠¢s age is between 18 to 24 year, 59% respondent’s age is between 25 to 35 year, 17% respondent’s age is between 36 to 50 year, and 0% respondent’s are belong to 51 and above age group. ? Education Qualification:- Educational Qualification |No of Respondent | |Illiterate |0 | |Primary |10 | |SSC |84 | |HSC |52 | |Graduate |4 | |Post graduate |0 | |Total |150 | GRAPHICAL ANALYSIS: [pic] INTERPRETATION: In the Graphical Analysis, the above Column Chart shows the Education Qualification of TVS King passenger auto rickshaw’s driver. In accordance with my 150 sample survey there is 10 respondent are primary pass, 84 respondent are SSC pass, 52 respondent are HSC pass, 4 respondent are graduate and there is no respondent are belong in Illiterate and Post Graduate. Que. 1 Auto Rickshaw Ownership Ownership |No of Respondent | |Self Owned |148 | |Rental Basis |2 | |Total |150 | . GRAPHICAL ANALYSIS: [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows Auto Rickshaw ownership of TVS King that it is self owned or Rental Basis. From the above graph, 148 out of 150 TVS King is self Owned and only 2 out of 150 are on rental basis. Que. 2 Since how long do you have TVS King? |Time period |No. f Respondent | |11 – 15 Months |21 | |16– 20 Months |105 | |21 – 24 Months |24 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows the time period of auto rickshaw parched [how much it is old]. The above graph denotes that 21 out of 150 are from 11 to 15 year old, 105 out of 150 are from16 to 25 year old and 24 out of 150 are from 21 to 25 year old. Que. 3 Do you have other auto rickshaw? (If yes, specify no. ) |Answer |No of respondent | |Yes |6 | |No |144 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows auto rickshaw driver has any other auto rickshaw or not?. From the above graph, We can know that only 6 respondent has other auto rickshaw and other 144 has only one auto rickshaw. In my survey 6 respondent are said that they have more then one auto rickshaw and they are given on rent. Five respondent have two auto rickshaw One respondent have three auto rickshaw. Que. 4 Vehicle Performance | |VERY |SATISFIED |NEUTRAL |DISSATISFIED |VERY | | |SATISFIED | | | DISSATISFIED | |Average |51 |74 |20 |5 |0 | |Pickup |50 |79 |21 |0 |0 | |Suspension |15 |135 |0 |0 |0 | |Engine Noise |25 |120 |5 |0 |0 | |Look |122 |28 |0 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows performance regarding Average, Pickup, Suspension, Engine Noise and Look. In Average 51 are very satisfied, 74 are satisfied, 20 are neutral, 5 are dissatisfied and 0 respondents are very dissatisfied. In Pick up 50 are very satisfied, 79 are satisfied, 21 are neutral and 0 respondents are dissatisfied and very dissatisfied. In Suspension 15 are very satisfied, 135 are satisfied, and 0 respondents are neutral, dissatisfied and very dissatisfied. In Engine Noise 25 are very satisfied, 120 are satisfied, 5 are neutral and 0 respondents are dissatisfied and very dissatisfied. In Look 122 are very satisfied, 28 are satisfied and 0 respondents are neutral, dissatisfied and very dissatisfied. Que. 5 Comfort Convenience | VERY | | | | | | |SATISFIED |SATISFIED |NEUTRAL |DISSATISFIED |VERYDISSATISFIED | |Driver |98 |32 |20 |0 |0 | |Passenger |70 |77 |3 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King comfort Convenience from Driver and Passenger. From Driver side 98 are very satisfied, 32 are satisfied 20are neutral and 0 r espondents are dissatisfied and very dissatisfied out of 150. From passenger side 70 are very satisfied, 77 are satisfied, 3 are neutral and 0 respondents are dissatisfied and very satisfied. Que. 6 Rate the following problems based on its frequency of occurrence for your TVS King. |NEVER |RARELY |SOMETIMES |FREQUENTLY |VERY FREQUENTLY | |Starting / ignition |139 |11 |0 |0 |0 | |problem | | | | | | |Break down problem |145 |5 |0 |0 |0 | |Unexpected maintenance |150 |0 |0 |0 |0 | |Electrical problem |149 |1 |0 |0 |0 | |Suspension /pick up |150 |0 |0 |0 |0 | |problem | | | | | | |Other (Specify) |149 |1 | | | | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s problem in the category of Starting / ignition problem, Break down problem, Unexpected maintenance, Electrical problem, and other problem it is rate in Never, Rarely, Sometimes, Frequently, Very Frequently. Out of 150, 139 respondents have never and 11 have Rarely Starting problems. Out of 150, 145 have never and 5 has Break down problems. 150 out of 150 has never Unexpected problem. Out of 150, 149 has never and 1 has Rarely Electrical problems. 150 out of 150 has never Suspension / Pick Up problems. 1 respondent has gyre problem and other have no other problems. By the above graphical analysis there is very good performance of TVS King Que. 7 Compare the TVS King with other 2 stroke auto rickshaws on following attributes. |VERY |GOOD |NEUTRAL |POOR |VERY POOR | | |GOOD | | | | | |Pick up |22 |88 |40 |0 |0 | |Mileage / average |79 |49 |22 |0 |0 | |Driving comfort |140 |9 |1 |0 |0 | |Seating space for passengers |10 |140 |0 |0 |0 | |(Reg. ) Maintenance |30 |120 |0 |0 |0 | |Style / design |130 |20 |0 |0 |0 | |Dealer services |14 |130 |6 |0 |0 | |Value to money |3 |139 |8 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s comparison with other two stroke auto rickshaw. TVS King comparison with other two stroke auto with the comparative Ideology like Pick-Up, Mileage/Average, Driving Comfort, Seating Space for passengers, Maintenance, Style/Design, Dealer services, Value to money. And rate it with very good to very poor scale. In Pick Up, 150 out of, 22 said very good , 88 respondent said good, 40 respondents are neutral and 0 respondent said poor and very poor. In Mileage / Average 79 respondent said very good, 49 respondents said good, 22 respondents are neutral, and 0 respondent in poor and very poor. In Driving comfort, out of 150, 140 respondents said very good, 9 respondent said good, 1 respondent is neutral and no one respondent said poor and very poor. In seating space for passenger, out of 150, 10 respondents said very good, 140 respondent said good and no one in neutral, poor and very poor. In Maintenance, out of 150, 30 respondent said very good, 120 respondent said good, no one respondent in neutral, poor and very poor. In Style / Design, out of 150, 130 respondents said very good, 20 respondent said good and no one in neutral, poor and very poor. In Dealer Services 14 respondent said very good, 130 respondent said good, 6 respondent are neutral and no one in poor and very poor. In Value to money, out of 150, 3 respondent said very good, 139 said good, 8 respondent in neutral and no one in poor and very poor. Que. 8 Is TVS king is batter then other passenger auto rickshaw? Opinion |No of Respondent | |Yes |150 | |No |00 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s Comparison with other passenger auto rickshaw. Out of 150 respondent 150 said that TVS King is batter the n other. Que. 9 How is your overall feeling with TVS king? Very Satisfied |88 | |Satisfied |51 | |Natural |10 | |Dissatisfied |1 | |Very Dissatisfied |0 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s Drivers feeling with Auto rickshaw. 58% are very satisfied 34 are satisfied, 7% person are natural and 1 (%) person is dissatisfied. Que. 10 Would you like to recommend it to other? |Opinion |No of respondent | |Yes |149 | |No |1 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows how many respondents are really like and satisfied with TVS King. From my survey 149 out of 150 are satisfied with TVS King and they recommend it to other. ? Company provides good facilities to their customers. ? All Drivers are satisfied with the overall quality, future performance of TVS King ? TVS King Driver is mostly in young age group. ? Auto rickshaw driver are generally belong in education group of SSC pass. ? It’s a Car on 3 wheels† for Style Comfort, Generally TVS King is self owned. ? From my survey drivers are Very Satisfied in the entire category (Like Average, Pick Up, Suspension, Engine Noise and Look) of Vehicle Performance. ? TVS King is very Satisfied by both Driver Passenger side. So TVS King is very comfortable from both side driver Passenger. ? In the problem based question in the above category there is no problem which occurrence frequently. ? TVS King Drivers are highly satisfied with TVS King then other auto rickshaw. ? Driver are compare TVS King with other auto rickshaw 100 % respondent said that TVS King is always batter ? Over all filling of Driver’s are satisfied. ? The auto rickshaw driver is parched new auto rickshaw by the recommend by other. So in my sample size 149 out of 150 are wants to like recommend it to other. So that TVS King is Successful for future in Three Wheeler Market. According to my research All Drivers are satisfied with the overall quality, future performance of TVS King TVS Motor Company is the third largest two –wheeler manufacturer in India and one among the top-ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. The key o bjective for any successful channel is to ensure availability of the right product, in the right quantity, at the right time. And the TVS Motors has this kind of ability. From the survey I can say that in Surat the all the drivers of the TVS King [2stroke CNG] are satisfy with the advance future and quality of auto rickshaw. From the customer [Drivers of TVS King] satisfaction survey I can say that the Quality Which TVS King has made that is very good. VALUABLE SUGGESTIONS GIVEN BY TVS KING DRIVER CUSTOMERS: ? Please, try to increase the number of Service centers. ? Please, make available all the spare-part of TVS King in Market so that the customers have not to go the service center at district level. ? Please, make available new trained class to serve auto rickshaw give training to people that how to solve auto rickshaw problems. Study report may feel constraint from following factors ? During the training period I have lack of adequate time ? Lack of experience I have taking limited samples for survey from Surat district ? During survey, I fill that customers (driver) have not time to give answer. ? This all data is analyzed on the responses of the respondents. ? Limited time available for interviewing the respondents. As a result of this it was not possible to gather full information about the respo ndents. 10. ANNEXURE â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]† . NAME: _________________________________________________________ ADDRESS: ______________________________________________________ CONTACT NO: __________________________________________________ †¢ AGE GROUP: 8-24 years   Ã‚   25-35 years 35-50 years 51   above †¢ Educational Qualification: Illiterate   Primary SSC HSC Graduate Post graduate 1. Auto Rickshaw Ownership:- Self Owned Rental Basis  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Since how long do you have TVS King? 3. Do you have other auto rickshaw? (if yes, specify no. ) 4. Vehicle Performance VEHICL |VERY |SATISFIED |NEUTRAL |DISSATISFIED |VERY | |PERFORMANCE |SATISFIED | | | |DISSATISFIED | |Average | | | | | | |Pickup | | | | | | |Suspension | | | | | | |Engine Noise | | | | | | |Look | | | | | | 5. Comfort Convenience |VEHICL | VERY |SATISFID |NEUT RL |DISSATISFID |VERY | |PERFORMANE |SATISFIED | | | |DISSATISFIED | |Driver | | | | | | |Passenger | | | | | | PROBLEMS |NEVER |RARELY |SOMETIMES |FREQUENTLY |VERY FREQUENTLY | |Starting / ignition | | | | | | |problem | | | | | | |Break down problem | | | | | | |Unexpected maintenance | | | | | | |Electrical problem | | | | | | |Suspension /pick up | | | | | | |problem | | | | | | |Other (specify) | | | | | | |___________ | | | | | | 6. Rate the following problems based on its frequency of occurrence for your TVS King. 7. Compare the TVS King with other 2 stroke auto rickshaws on following attributes. |COMPARATIVE |VERY |GOOD |NEUTRAL |POOR |VERY POOR | |IDEOLOGY |GOOD | | | | | |Pick up | | | | | |Mileage / average | | | | | | | Driving comfort | | | | | | |Seating space for passengers | | | | | | |Maintenance | | | | | | |Style / design | | | | | | |Dealer services | | | | | | |Value to money | | | | | | 8. Is TVS king is batter then other passenger auto rickshaw? Yes No 9. How is your overall feeling with TVS king? Very Satisfied Satisfied Natural Dissatisfied Very Dissatisfied 10. Would you like to recommend it to other? Yes No Thank you for your cooperation and time ! [pic] ? Marketing Management 13th Edition -By Philip Kotler -By Kevin Lane Keller -By Abraham Koshy -By Mithileshwar ? WEBSITES ? www. tvsmotor. com ? www. google. com ? www. wikipedia. com [pic][pic] Shri Venu Srinivasan Chairman Managing Director Apache RTR†¦. A bike for the Young India! Scooty Pep putting the Women on wheels! †¦ India’s first two seater moped for the common man TVS Jive first Clutch less bike of India TVS Flame for India’s executive class customers India’s Next Generation 3W 2s 4S in Petrol LPG / CNG variants Indonesia Himachal Pradesh Mysore Hosur BENEFIT Total peace of mind BENEFIT Absolutely no maintenance. Total peace of mind [pic] [pic] FEATURE TVS has studied customer requirements and ensured most of the modification is already incorporated ADVANTAGE No need for modifying the following as in the case of competition 1. Integrated chassis, 2. Windshield, 3. Cushion Seats, 4. Angles for Soft Top BENEFIT Total saving of approx. 10000 4. ASSUMPTIONS OF THE PROJECT 1. 1 TVS Motor Company – in Brief SUMMARY 1. 2 Board of Director SUMMARY 3. Mission Vision SUMMARY 1. 4 Heritage SUMMARY 1. 5 TVS Pioneering in many fronts SUMMARY 1. 6 Product, Plant Growth SUMMARY 1. 7 Awards SUMMARY 2. 1 Launched across India SUMMARY 2. 2 Pride of Ownership 2. 3 The Stunning features Accessories 2. 4 Comfort Convenience 2. 5 Safety 2. 6 Superior Performance 2. 7 Lower Initial Costs 2. 8 Low Running Costs 2. 9 Better Service 2. 10 TVS Authorized 3S service network in Gujarat 6. FINDING 8. RECOMMENDATIONS 9. PROJECT LIMITATIONS QUESTIONNAIRE BIBLIOGRAPHY 7. CONCLUSION DECLERATION SUMMARY CERTIFICATE PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY SUMMARY CONTENTS